Artist development is a culmination of business and creative processes that must be dealt with in order to produce your music, and ensure that the business surrounding your music runs efficiently. In the beginning of your music career, management of yourself as a business will be nobody’s responsibility but your own. In the old days record companies would develop you as an artist. Today they expect you to be developed before you even walk in their door. Some recording studios specialize and excel in the area of Artist Development.The first priority in artist development is the music itself. Good music is not good enough when you’re prepping to market your product. Great songs are the only thing that people respond to. Songs that they feel are great. Your songs have to be of the highest quality and highest caliber. Make your demo at a recording studio that has state of the art equipment to produce all of your music. Make sure that recording studio also knows what to do with your music such that the finished product has commercial appeal. Record labels will not invest in artists whose music doesn’t have commercial appeal. Your music must have commercial appeal, especially to a niche within the music community. (Rock, Hip Hop, R&B, Dance, Jazz etc.) Finding your niche, and taking it to the next level is essential to growing into a successful artist.
Protecting the music that you produce also falls under artist development. You must register your music with copyright offices. Artists should affiliate with ASCAP, BMI, and SESAC to copyright and protect their intellectual property. This is necessary to receive payment when your music is played by a broadcasting company, radio, or TV show. As the digital music industry progresses it would be in the artist’s best interest to register with performance rights organizations that collect royalties from satellite radio, internet radio, cable TV music channels and similar platforms for streaming sound playing.
Choosing an appropriate artist name for your niche and trademarking it to prevent others from using it is also part of artist development. Becoming your own business, whether it be a sole proprietorship or partnership, is a necessity if you want to have more control over your music career. If you are serious about making it in the music industry, you’re going to need to make a major investment in yourself. You should invest in improving your creative talents by taking voice, mastering, or musical lessons from more experienced musicians. Purchasing the latest and highest quality equipment and musical instruments is crucial if you are going to be a working musician. No artist no matter how talented can sound good on mediocre equipment. Most recording studios have already made major investments in their recording studio to constitute the highest quality of sound.
Branding and imaging are probably the most delicate aspects of artist development. What people hear and the way they perceive you in your music must be seen in how you dress and perform. It can make you or break you when you use your image to create marketing materials, artwork for your product, any websites, MySpace pages.
Rock stars look a certain way because they are rock stars. When someone dressed like a rock star walks into a social venue there is a part of you that wants to know who they are and what they do all based on their image. You must establish consistency with your chosen image throughout your marketing campaign. Why is this so important you may think? Take Micheal Jackson for example. Everybody who looks at the picture on the left knows that is Michael Jackson because he has created an image and brand for himself. You can’t see his face and you don’t see his name but you know its Michael.
As you can see artist development is a crucial area of the music business that record label companies and executives no longer want to deal with, and musicians alike. The goal of the musician should be to make the music. Hire a professional to do your artist development campaign for you to guarantee your success in the music industry.
Article Source: http://EzineArticles.com/6052745